What is PLR?

What is PLR?

PLR content typically comes “packs,” which are usually based on a specific topic. For instance, you might find a pack of PLR articles about “Helping Baby Sleep”, or “Training Your New Puppy”, each of which will contain a number of articles on that subject. Articles will vary in length, but ideally they’ll be at least 350 words long, preferably over 500 words.

The quality of PLR articles can vary from provider to provider; some will be high quality, while others will suffer from spelling and grammatical errors or clumsy wording.

Even if a PLR provider says that their writers are native English speakers, it doesn’t necessarily follow that their written English will be impeccable. You probably know people who can speak English perfectly well, but whom you wouldn’t employ to write articles for you, so keep this in mind.

However, remember that when you buy PLR you will need to do a little editing or rewriting of your PLR content to make it more “original” for the search engines (if you’re using it for a search engine optimized site), so you can clean up any mistakes as you rewrite.

The Duplicate Content Penalty

The duplicate content penalty is where another site uses the same PLR content and the search engines deem your page to be too similar to the other one to warrant a separate search listing. Your page will become a “supplemental listing” and you won’t receive any traffic. This can occur when PLR content is distributed and used by a number of publishers.

To avoid this, it is usually recommended that you rewrite PLR at least 50% when you’re using it on your website and want it to be indexed. If you’re using PLR content for your newsletters or in an eBook it’s not usually necessary to reword it other than to customize it for your audience, as this content isn’t to be indexed in the search engines.

Distribution of PLR Content?

When buying packs of PLR, it’s a good idea to find out how many people have access to the same PLR content? Are article packs restricted to a certain number of purchasers?

These questions become important if you’re looking for original, interesting content that your readers haven’t seen before, or if you’re planning to post the PLR articles as-is and you’re concerned about Google’s alleged “duplicate content penalty”. The fewer people with access to your PLR pack, the less chance you have of being beaten online (or search engine listing) by some other PLR publisher.

A lot of membership sites will restrict their PLR packs to a certain number of their members so that only a few hundred people or less receive the same articles that you’re receiving.

One-off PLR purchases from websites might also be restricted to a set number of people. PLR packs you purchase through forums or eBay will usually offer the right for resale and will therefore not be restricted to a set number of people.

If you’re planning to do some editing or rewriting of your PLR content, distribution may not be a factor that actually affects you. If you’re going to be modifying your PLR articles to be substantially different from the originals anyway it shouldn’t matter too much whether there are many people using the same original source articles.

You should also consider the fact that if a limited number of people, maybe 100, have access to the same article as you, then fewer people will actually get round to actually using it. Most likely only 5 to 10% (or even less) will actually use that article pack, so the number of other sites using it isn’t as high as it first sounds.

Is the content any good?

Whether this factors into your evaluation of a PLR product depends on why you want your PLR content. If you’re creating an auto responder series with PLR content, it is vital that the content is absolutely top quality, since your readers will quickly unsubscribe if it’s not.

If you’re compiling PLR content into a viral ebook, it’s also reasonably important that the material is readable, since you need people to actually read the content and click on your links for the ebook to be useful to you.

If you’re building a site for Adsense, you might get away with lower quality content since your overall goal is to get people clicking away from your site through your Adsense ads. It all depends on whether you actually want to engage your readers, or if you’re simply looking for filler “fluff”.

If you’re looking for good, engaging content check the following:

Are there spelling and/or grammatical mistakes in the articles? You don’t need to be too picky here. If they’re splitting the occasional infinitive it’s not the end of the world. But if there are blatant mistakes that make the article sound like it was written by someone whose first language is not English, then alarms should be sounding.

Does the article actually make sense?

Does it say anything? One big problem with PLR content (and cheap writers on sites like Elance.com) is that a few writers can write 300-400 word articles that don’t actually say anything. Once you’ve been through the article looking for spelling and grammar mistakes, go back over it and see if it’s telling you anything useful. If it seems useful, go back over it again and see if it’s actually correct. Writers aren’t necessarily experts on their subjects.